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Online trading platform Plus500 will see its logo featured on the Chicago Bulls’ warmup shooting shirts and jackets after inking a multi-year, global partnership with the NBA team.
The deal is London-headquartered Plus500’s first with an American sports team.
Additionally, Plus500 has been designated as the Bulls' international online trading partner as part of a partnership that will also involve events, social media content, and community projects.
From 2015 to 2022, Plus500 served as Atletico Madrid's primary shirt sponsor, paying the LaLiga team about $16.7 million a year before WhaleFin took its position. Plus500 is now a secondary shirt sponsor.
Current commercial partners of Plus500 include the Swiss team BSC Young Boys and the Italian soccer team Atalanta.
According to David Zruia, Plus500 CEO, the partnership will drive brand awareness for it in the US market, as it continues to diversify its global product offering.
