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China's live-streaming industry achieved rapid growth during the pandemic with monthly registration of live streaming companies reaching 2,877 in May, 684 percent higher than in the same period last year.
Monthly registration of live-streaming has been hitting a record high since 2019, when annual registrations reached 5,684, which is 17 times higher from a decade ago, according to data released by Qcc.com.
Executives of retail firms have been live streaming to reach younger consumers in China amid the novel coronavirus pandemic.
Livestreaming has also helped China's poverty-stricken people find more ways to earn.
The local government of Yingkou city set a record 5 million yuan in a six-hour live streaming sales of goods such as rice, jellyfish, and paper-cuttings.
Livestreaming covers a multitude of enterprises, such as online games, entertainment, and e-commerce.
