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The Coca-Cola Company launched a digital campaign suggesting that consumers shift to Coca-Cola No Sugar No Caffeine when TaB retires from the shelves in December.
The campaign was created by FCB Joburg.
TaB’s retirement is part of the company’s global portfolio refresh. TCCC also said it would discontinue TaB in South Africa.
According to Coca-Cola Category Africa senior director Silke Bucker, Coca-Cola No Sugar No Caffeine delivers the same product benefits without compromising on taste and quality.
According to FCB Joburg executive creative director, Mbeu 'Snooze' Kambuwa, the agency's objective was to salute TaB's iconic status and acknowledge the role it had played in many consumers' lives.
