Coca-Cola will relaunch its Lilt beverage in Ireland under its Fanta line as Fanta Pineapple and Grapefruit.
Lilt Zero will also be rebranded as Fanta Zero Pineapple & Grapefruit.
According to Martin Attock, vice president of Commercial Development at Coca-Cola Europacific Partners UK, the company’s main priority was to reassure “Lilt’s loyal fan base” that nothing has changed with the drink’s taste, and it’s simply got itself a new name.
Fanta Pineapple & Grapefruit is available in 330ml cans, 500ml, and 2L bottles, while, Fanta Zero Pineapple & Grapefruit is available in 2L bottles only.
The product has begun gradually rolling out across UK retailers.
