Consumers Have Spoken: Steaz Cactus Water now Steaz Prickly Pear Water

DOYLESTOWN, Pa., March 07, 2018 -- Steaz, the nation’s top selling organic and fair-trade green tea-based beverage company, announces the relaunch of its innovative Cactus Water beverages with a new name, Steaz Prickly Pear Water. Steaz Prickly Pear Water features the same functional and flavorful ingredients that fans know and love, but with a new name and packaging that brings its key ingredient – the fruit of the prickly pear cactus – front and center. The rebranded beverages hit stores today.

The Steaz Prickly Pear Water line contains three refreshing flavors: Original Prickly Pear Water with Green Tea, Prickly Pear Water with Cucumber and Green Tea, and Prickly Pear Water with Starfruit and Green Tea.

“We are excited to debut the new name and look of our most innovative beverage line,” explained Linda Barron, CEO of Steaz. “When we first brought Cactus Water to market, we knew that its delicious flavor and natural benefits of the key ingredients would be a hit.  During our 2017 Mind. Body. Soul consumer campaign, we sampled no less than 1 million consumers across the U.S. and the number one question by far, was 'what is it?'  The explanation is always the same, it starts with the fruit of the prickly pear, which is responsible for the great taste and vibrant pink color. As a brand that is dedicated to consumer transparency and clean labels, we ultimately felt it was the right decision to relaunch the line with a name that better communicates what it is. Now we are shining a light on the prickly pear fruit, and consumers who are not yet familiar with the amazing functional ingredient will know exactly what they are getting.” 

Steaz’s Prickly Pear Water beverage line is the only green tea based certified organic prickly pear water product blended with green tea currently on the market. Steaz has harnessed the many health benefits of the prickly pear and combined it with certified organic and fair trade green tea, natural flavors and is lightly sweetened with a blend of organic stevia and organic, fair trade cane sugar, setting the standard for beverages in both taste and health benefits. The prickly pear fruit contains powerful antioxidants, which fight free radicals, improving cell function. In addition, it is high in electrolytes, making it great for maintaining healthy skin, and is beneficial to the whole body. Prickly Pear Water contains less sugar and calories than most functional waters with comparable nutritive values, making it a healthier choice for the rapid growing number of health-conscious consumers.

"Prickly pear has strong anti-inflammatory properties that may include many health promoting benefits, such as: improved post-workout muscle recovery; slower aging of the body and mind; illness prevention; reduced puffiness of the skin and under-eye circles; and may even help prevent acne,” stated Peggy Kotsopoulos, Registered Holistic Nutritionist. “Plus, Prickly Pear Water is loaded with antioxidants, vitamins and minerals, which provides the base for optimal health." 

The Steaz Prickly Pear Water line contains three refreshing flavors: Original Prickly Pear Water with Green Tea, Prickly Pear Water with Cucumber and Green Tea, and Prickly Pear Water with Starfruit and Green Tea. All three flavors of Steaz Prickly Pear Water are available beginning early March at Kroger, Ahold and Jewel with an average retail price of $2.39  per 12 ounce can. Additional information and a full nutritional breakdown can be found at https://steaz.com/

About Steaz 
Steaz is a brand of flavorful, great tasting, all natural, organic and fair trade green tea based beverages in three healthy and delicious product lines – prickly pear water, iced green teas and energy drinks. Since 2002, Steaz has continued to provide fans with better, high quality beverages while maintaining a strong socially responsible relationship with their ingredient partners around the world. Steaz' pride is anchored in their Organic certification supporting sustainable farming around the world. For more information, visit www.Steaz.com. 

Media Contact: 
Malisa Meresman, LANE
212-302-5987
[email protected]

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/5965eaf3-b900-4498-9ed3-97a1f081fde8