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Coupang, the leading e-commerce platform in South Korea, revealed it would invest more than KRW100 billion or about $757.8 million for the construction of its second fulfillment center that will be operated by robot porters. The facility will be a dedicated hub for overnight and instant delivery of orders.
Coupang said that the robots in the new logistics center that will rise in Hwaseong would also help improve the work environment there. According to Aju Business Daily, the company which is always seen as the local equivalent of the American online retail giant, Amazon, started adding new facilities and systems to introduce various services that will make deliveries fast and very convenient for customers.
The company’s efforts to improve its shopping experience and deliveries paid off, as many customers are choosing Coupang. Moreover, its deliveries became really popular among busy working individuals and parents with children since most of them do not have time to visit stores to buy their needs. Coupang provided them with the convenient option of instant delivery for any items, including fresh food.
The company is able to deliver fresh goods due to its exclusive overnight delivery system, which was made possible by the availability of its automated fulfillment hub that is also equipped with cold-chain facilities and huge warehouses where the frequently bought items are stored for quick dispatch to homes.
Coupang said that the automated process of picking orders, sorting, and delivery are the important parts of its quick delivery service offerings. This is because robots can work non-stop for 24 hours, even on national holidays when most workers are on break.
Finally, the fulfillment center in Hwaseong will be built to become a robot-based logistics center. It will be filled with 1,000 robots that will be fully deployed throughout the building to reduce the workload of human workers, maintain safety at the facility, and make deliveries faster.
