Domino’s will allocate in smaller towns one-third of the 250 stores it plans to establish in the next 18 months in India, with pizza consumption increasing rapidly in the hinterlands.
According to Sameer Khetarpal, CEO and MD of Jubilant FoodWorks Ltd, the master franchise for Domino’s in India, new stores are being planned in tier-3 and tier-4 locations like Latur or Chengalpattu before the competition comes in.
In smaller Indian towns, dine-in is heavier while in bigger cities, Domino's customers order more over the app or through aggregators.
From January to November 2022, Domino’s received numerousorders for pizzas from many smaller cities, the Indian food delivery app, Swiggy, reported.
Pizzas were among the top five dishes ordered on Swiggy in cities like Surat, Lucknow, Raipur, and Mangaluru. Cities like Ahmedabad and Surat ordered over 1,30,766 and 61,122 pizzas, respectively, said a Swiggy spokesperson.
The Indian pizza market, dominated by American brands such as Domino’s, Pizza Hut, and Papa John's, is valued at nearly $2 billion.


RBI Holds Repo Rate at 5.25% as India’s Growth Outlook Strengthens After U.S. Trade Deal
Global PC Makers Eye Chinese Memory Chip Suppliers Amid Ongoing Supply Crunch
Disaster or digital spectacle? The dangers of using floods to create social media content
South Africa Eyes ECB Repo Lines as Inflation Eases and Rate Cuts Loom
SoftBank Shares Slide After Arm Earnings Miss Fuels Tech Stock Sell-Off
U.S. Stock Futures Slide as Tech Rout Deepens on Amazon Capex Shock
Weight-Loss Drug Ads Take Over the Super Bowl as Pharma Embraces Direct-to-Consumer Marketing
Prudential Financial Reports Higher Q4 Profit on Strong Underwriting and Investment Gains
SpaceX Pushes for Early Stock Index Inclusion Ahead of Potential Record-Breaking IPO
Rio Tinto Shares Hit Record High After Ending Glencore Merger Talks
Trump’s Inflation Claims Clash With Voters’ Cost-of-Living Reality
Instagram Outage Disrupts Thousands of U.S. Users
Missouri Judge Dismisses Lawsuit Challenging Starbucks’ Diversity and Inclusion Policies
Parents abused by their children often suffer in silence – specialist therapy is helping them find a voice
Nasdaq Proposes Fast-Track Rule to Accelerate Index Inclusion for Major New Listings
Can your cat recognise you by scent? New study shows it’s likely
The pandemic is still disrupting young people’s careers 



