The Generali Group, a leading insurance company, and tech giant Microsoft have announced a Business Digital Transformation partnership in order to enhance the efficiency of Generali employees, agents and partners, improve operational processes and increase revenues.

Generali has a leading position in the European insurance sector, with a specific focus on telematics and Internet of Things (IoT) as a driver to deliver the strategy, as proved by the acquisition of MyDrive Solutions and the partnerships with major players such as Discovery Insurance, Progressive and Renault-Nissan and international venture capital funds.

“The insurance sector is going through a strong digital innovation process. This partnership with Microsoft will strengthen our digital innovation capabilities, allowing us to better focus on customer centricity and to develop new business products”, Valter Trevisani, Group Chief Insurance Officer of Generali, said.

The partnership will particularly focus on three areas: digital workplace, customer centric new business and connected insurance business platform:

Digital workplace: The aim will be to identify an innovative state of the art platform to allow a consistent workplace experience for all employees, using the most advanced services available for collaboration and communications. Generali says that this partnership will facilitate a flexible and open platform to reach operational excellence both in back office activities as in front-end sales operations

Customer Centric new business: Leveraging Microsoft’s capabilities to analyze social activities, Generali seeks to better engage with its prospect customers with timely tailor made offers, create new effective and efficient communication channels to improve customer experiences, create innovative insurance products building Blockchain Smart Contracts and exploiting Cloud and Artificial Intelligence (AI).

Connected Insurance business platform: To create an ecosystem digital business platform where third parties’ operators could interact with Generali in order to provide a value-added service to customers in the Connected Insurance area.

“At Microsoft our mission is to empower every person and every organization on the planet to achieve more. This partnership with Generali is the right path and the first step in a broad strategic collaboration between Microsoft and Generali, that will allow Generali to reimagine and transform its customer engagement, employee experience, business model and operations”, Carlo Purassanta, CEO Microsoft Italy, said.