Reddit Emerges as a Major Winner in the Shift to AI-Powered Search 
Samsung Electronics Poised for Massive Q4 Profit Surge on Soaring Memory Chip Prices 
Cathay Pacific Shares in Focus as Air China Plans Major Stake Reduction 
Trump Blocks HieFo’s Emcore Chip Assets Deal Over National Security Concerns 
Mastercard Partners with Reserve Bank of Australia for Groundbreaking CBDC-NFT Trial 
Baidu Shares Surge as Company Plans Kunlunxin AI Chip Spin-Off and Hong Kong Listing 
Mastercard, NEC Collaborate to Revolutionize Checkout Experiences with Facial Recognition Technology 
Starlink Plans Satellite Orbit Reconfiguration in 2026 to Boost Space Safety 
WeBank Eyes 'Open Consortium Chain 2.0' Amid Shift to More Public-Oriented Blockchains 
Indian Banks Disburse Employee Benefits Through Digital Rupee, Boosting RBI's Target Transactions 
Hyundai Motor Shares Surge on Nvidia Partnership Speculation 
Wizards of the Coast Balances High-Level Play in Final 5th Edition Dungeons & Dragons Campaign 
SoftBank Completes $41 Billion OpenAI Investment in Historic AI Funding Round 
Tesla UK Sales Slide as Competition Intensifies, While BYD Surges in Electric Vehicle Market 
Alchemy Pay Forms Strategic Partnership with Worldpay to Expand Cryptocurrency Payment Channels 
Intel Unveils Panther Lake AI Laptop Chips at CES 2025, Marking Major 18A Manufacturing Milestone 
Mercedes-Benz to Launch Advanced Urban Self-Driving System in the U.S., Challenging Tesla FSD 
Dynamic Yield by Mastercard, a digital personalization and artificial intelligence subsidiary of Mastercard, has unveiled its latest innovation, Shopping Muse. This generative AI chatbot assistant aims to revolutionize how consumers search for and discover products in the realm of e-commerce.
Shopping Muse: Transforming E-commerce Search
According to Cointelegraph, Shopping Muse is an advanced generative AI tool that leverages the power of machine learning algorithms to provide personalized recommendations. By allowing users to make plain-language requests within the context of an online marketplace, Shopping Muse ensures a seamless shopping experience, as per Bitcoin Insider.
Generative AI systems, like OpenAI's ChatGPT and DALL-E, are designed to convert user commands into various forms of output, including text, video, audio, and code. Shopping Muse follows suit, employing algorithmic content matching to generate tailored product suggestions based on consumer preferences.
Ori Bauer, CEO of Dynamic Yield by Mastercard, emphasizes the importance of personalization in enhancing the online shopping experience. By harnessing the power of generative AI within Shopping Muse, Dynamic Yield aims to deliver a smarter and more immersive shopping journey that meets the evolving needs of consumers.
By harnessing generative AI technology, this chatbot assistant empowers users to discover products effortlessly and enjoy a personalized shopping experience.
Mastercard's Pursuit of AI Innovation
Mastercard's acquisition of Dynamic Yield from McDonald's in 2022 marked a significant step towards expanding its digital personalization capabilities. With offices spanning various global locations, Dynamic Yield boasts a large client base, representing over 400 brands. The synergy between Mastercard and Dynamic Yield positions both entities at the forefront of the AI-driven revolution in e-commerce.
Mastercard's partnership with Feedzai, a leading AI firm specializing in financial fraud detection, further solidifies its commitment to artificial intelligence. By integrating Feedzai's software into its proprietary security stack, Mastercard enhances its fraud prevention capabilities and reinforces its dedication to safeguarding financial transactions.
Photo: Mastercard Newsroom
