Evolving Systems Launches Enhanced Digital Engagement Solution for Leading Telecoms Service Provider in the CIS Region

ENGLEWOOD, Colo., Jan. 25, 2018 -- Evolving Systems, Inc. (Nasdaq:EVOL), a leader in real-time digital engagement, today announced the launch of its solutions to enhance an existing loyalty program with brand partners and new digital customer engagement channels at a national telecommunications provider in the Commonwealth of Independent States (CIS) region.

The customer was looking for a solution to update its existing customer engagement program for the digital era. Evolving Systems’ advanced digital engagement solution was chosen to open new digital channels for reward collection and redemption to reduce customer churn and improve Average Revenue Per User (ARPU).

The solution is built on Evolving Systems’ core digital engagement platform which helps maximize customer lifetime value (CLV) by engaging more customers; increasing the value of each subscriber’s transaction and their tenure. The solution extends traditional point-based programs that simply offer free minutes, SMS or data to mobile subscribers, with a selection of innovative physical gifts and rewards made available through the service provider’s growing coalition marketing network including partners in retail and entertainment.

“As the leading mobile services provider in its market, our customer was looking for solutions that could drive deeper engagement with customers while helping stimulate CLV through a broader range of innovative offerings to reward customer loyalty and tenure. With Evolving Systems’ platform, we have opened a new world of digital partnerships and incentives that can differentiate the brand in a highly competitive, commoditized market,” said Adhish Kulkarni, Senior Vice President, Customer Value Management at Evolving Systems, Inc.

“The flexibility of Evolving’s solutions enables real-time decision-making and one-to-one interaction that is highly attractive for brand partners because it facilitates contextually relevant digital engagement and conversation with the mobile subscriber. The key differentiator is that our platform can be deployed in a matter of weeks to work alongside and enhance existing old-school loyalty platforms,” added Mr. Kulkarni.

About Evolving Systems®
Evolving Systems, Inc. (NASDAQ:EVOL) is a provider of real-time digital engagement solutions and services to more than 100 customers in over 65 countries worldwide. The Company’s portfolio includes market-leading solutions and services for real-time analytics, customer acquisition, customer value management and loyalty for telecom, retail and financial services companies. Founded in 1985, the Company has its headquarters in Englewood, Colorado, with offices in Asia, Europe, Africa, South America and North America. For more information, please visit www.evolving.com or follow us on Twitter at http://twitter.com/EvolvingSystems.

CAUTIONARY STATEMENT
This news release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, based on current expectations, estimates and projections that are subject to risk. Specifically, statements about the market for, and performance of, the Company’s products and its ability to successfully integrate its solutions with existing customer network systems are forward-looking statements. These statements are based on our expectations and are naturally subject to uncertainty and changes in circumstances. Readers should not place undue reliance on these forward-looking statements, and the Company may not undertake to update these statements. Actual results could vary materially from these expectations. For a more extensive discussion of Evolving Systems’ business, and important factors that could cause actual results to differ materially from those contained in the forward-looking statements, please refer to the Company’s Form 10‑K filed with the SEC on March 28, 2017; Forms 10‑Q, 10‑Q/A, 8‑K and 8‑K/A; press releases and the Company’s website.

Investor Relations Contact:
Michael Glickman
Senior Vice President, Investor Relations
GW Communications (for Evolving Systems)
Tel: (917) 397-2272
Email: [email protected]