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Facebook will be offering group administrators a way to make money by launching a subscription-based platform with exclusive, paid content.
Over the years, the Facebook Groups feature has been one of the most effective ways for people to connect with others around the globe based on their shared interests. A lot of Facebook groups have gathered tens of thousands of members actively participating in discussions on a daily basis.
With this magnitude of following, Facebook Groups administrators naturally need to spend a fraction of their day to post updates and keep everything in order. Many admins have also been dedicating their time to publish quality content.
In a statement on Wednesday, Facebook showed appreciation for this section of the entire social media platform, especially to the Groups admins. “We know that admins invest their time and energy to maintain their groups, and some have told us that they would like tools to help them continue to invest in their community and offer more to members,” the company said.
The social media company also confirmed that group admins have been requesting for ways to “earn money to deepen engagement with their members and continue to support their communities.”
With the upcoming paid platform, Facebook will not only provide group admins a space for paid content. The social media company has also promised to give admins built-in tools for managing their subscription-only posts.
As of Facebook’s announcement, the new subscription-based platform has been in pilot testing for “a small number of groups” including the page dedicated to college preparation named Grown and Flown Parents: College Admissions and Affordability and the meal prep-focused group called Meal Planning Central Premium.
In the preview image attached to Facebook’s statement, a group can be seen offering a $14.99 monthly subscription. But it is not clear whether or not it is indicative of the actual pricing once the platform gets its full release.
