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Good news for local news publications. Facebook just announced that it would start highlighting news from more local sources, promoting stories about the places where the users live. This is an attempt to make the information on the News Feeds more relevant to the users as well as to help spread “news that is trustworthy, informative, and local.”
Facebook Founder Mark Zuckerberg made the announcement via blog post, where he notes that his company will start putting more emphasis on the quality of information that users get. Apparently, users have also been clamoring to see news from local publications to show up on their News Feeds.
“People consistently tell us they want to see more local news on Facebook. Local news helps us understand the issues that matter in our communities and affect our lives. Research suggests that reading local news is directly correlated with civic engagement. People who know what's happening around them are more likely to get involved and help make a difference,” Zuckerberg wrote.
As Business Insider reports, local news publications have been suffering financial difficulties since the start of the digital age. More and more advertisers are moving to online news outlets, leaving more traditional organizations in a pickle.
By promoting news from local sources on its platform, Facebook could make a huge difference in bringing back revenue for these smaller outfits. More exposure means more traffic, which leads to more advertisers paying for journalists to keep reporting the news.
Zuckerberg also included in his post that this was going to promote news media that present accurate and reliable information. This indirectly addresses the fear and anxiety that online publications felt when the social network announced sweeping changes that could significantly reduce the number of traffic going to their domains.
Facebook isn’t the first to place a bigger emphasis on local news either. Google is already testing a new app called Bulletin to do the same thing.
