FanCraze has raised US$100 million in a Series A funding round that included the participation of soccer star Cristiano Ronaldo and venture capital firms B Capital Group and Insight Partners.

The round, yet to be confirmed, would fund the sports blockchain technology firm’s expansion and build its vision of a cricketing metaverse.

Founded last year, FanCraze secured the exclusive rights to create NFTs based on International Cricket Council (ICC) tournaments.

FanCraze's first NFTs were launched in January and feature video clips from the men’s ICC Cricket World Cup in 2015 and 2019. Users can buy a pack comprising several clips, or they purchase individual clips on FanCraze’s peer-to-peer marketplace.

An additional collection of the cricket NFTs, known as ‘Crictos’, was released earlier this month to coincide with the ICC Women’s Cricket World Cup in New Zealand. The said NFTs were based on moments from the 50-over 2017 Women’s World Cup and Women’s T20 World Cup in 2020.

FanCraze has a separate deal with Cricket West Indies (CWI) to create Crictos and other metaverse-based products. The shirt of the CWI men’s team featured FanCraze branding during the ongoing Test series with England.