Farmland Partners With No Kid Hungry This Holiday Season to Make Every Purchase Count

KANSAS CITY, Mo., Nov. 14, 2016 -- This holiday season, Farmland is proud to partner with No Kid Hungry to help end childhood hunger in America. For every participating Farmland product sold now through Dec. 31, Farmland will make a $0.25 donation to No Kid Hungry, up to $100,000, to help the one in five children struggling with food insecurity nationwide. $1 can provide a child up to 10 healthy meals. With the help of Farmland and its customers, $100,000 can provide 1 million meals to children facing hunger.¹

“The holidays are meant to bring joy and celebrate togetherness but, unfortunately, we know that for many this can also be a time of financial stress,” said Megan Thomas, senior brand manager for Smithfield Foods. “By partnering with No Kid Hungry, we can help to ensure that kids spend less time worrying about their next meal and more time getting into the holiday spirit. Each purchase helps fights hunger.”

“Hunger isn’t just a problem for kids during the holidays – it’s something nearly 16 million of them face throughout the year,” said Jill Davis, senior director of corporate partnerships at No Kid Hungry. “We applaud Farmland for supporting hungry kids who need our help by raising funds that support long-term, sustainable solutions. Together, we can ensure that no child goes hungry.”

This campaign will mark Farmland’s third year of fighting food insecurity during the holidays. Throughout the past two holiday seasons, Farmland donated nearly 200,000 combined pounds of protein to Midwest food banks in Denver, Milwaukee, St. Louis and Kansas City, which provided more than 780,000 servings to local families in need.

Participating Farmland product includes everything from Farmland bacon and breakfast sausage to hot dogs and lunch meats. For more information on the campaign, please visit FarmlandFoods.com, @FarmlandFoods or Facebook.com/FarmlandFoods.   

Farmland is a brand of Smithfield Foods.

¹ This amount is based on the individual experiences of grant recipients. Contributions will be used to reach the highest number of children facing hunger in America. Share Our Strength is a non-profit 501(c)3 organization. Farmland will donate up to $100,000 to No Kid Hungry from November 13 – December 31, 2016.

About Farmland
Founded in 1959, Farmland is a maker of high-quality, popular consumer goods such as bacon and sausage, and serves retail and foodservice customers. To learn more about Farmland, please visit www.FarmlandFoods.com. Farmland is a brand of Smithfield Foods.

About Smithfield Foods
Smithfield Foods is a $14 billion global food company and the world's largest pork processor and hog producer. In the United States, the company is also the leader in numerous packaged meats categories with popular brands including Smithfield®, Eckrich®, Nathan's Famous®, Farmland®, Armour®, Cook's®, John Morrell®, Gwaltney®, Kretschmar®, Margherita®, Curly's®, Carando®, Healthy Ones®, Krakus®, Morliny® and Berlinki®. Smithfield Foods is committed to providing good food in a responsible way and maintains robust animal care, community involvement, employee safety, environmental and food safety and quality programs. For more information, visit www.smithfieldfoods.com.

About No Kid Hungry
No child should go hungry in America, but 1 in 5 kids will face hunger this year. Using proven, practical solutions, No Kid Hungry is ending childhood hunger today by ensuring that kids start the day with a nutritious breakfast and families learn the skills they need to shop and cook on a budget. When we all work together, we can make sure kids get the healthy food they need. No Kid Hungry is a campaign of national anti-hunger organization Share Our Strength. Join us at www.NoKidHungry.org.

Media Contact:
Hunter PR for Farmland
Morgan Calef
(212) 679-6600
[email protected]