Foot Locker Prepares for Thai Market Invasion With First Store in Siam Center

Foot Locker, a leading US footwear retailer, is gearing up to launch its first store in Thailand, further expanding its footprint in Southeast Asia. The eagerly-awaited store is set to open at the Siam Center, under a partnership with MAP Active, in September.

Although the specific opening date has not been disclosed yet, the highly anticipated store is expected to launch inside Siam Center in September in collaboration with MAP Active. The brand is actively recruiting staff members for this exciting venture.

Foot Locker Thailand will offer a wide range of footwear and activewear from popular brands such as Vans, Puma, Adidas, Converse, New Balance, Nike, Jordan, and Reebok. Additionally, the store will also feature sports apparel, accessories, and equipment. It aims to be a one-stop shop for sneaker enthusiasts and those interested in the sneaker world.

The news of Foot Locker's arrival in Thailand has been circulating among local sneakerheads for quite some time, and finally, it's official. In September 2023, Foot Locker will proudly open its doors at Siam Center, catering to the vibrant sneaker culture of Thai millennials and Gen Z-ers. Whether you're an enthusiast, collector, or simply looking for a stylish pair of sneakers, Foot Locker is the ultimate destination.

The brand is already conducting interviews and actively hiring for various positions at the store, confirming its commitment to this expansion. Thailand will become Foot Locker's fifth market in Southeast Asia, following its successful presence in Indonesia, the Philippines, Singapore, and Malaysia. Furthermore, the company is even exploring the possibility of expanding into India through a potential partnership with Indian footwear company Metro Brands.

This venture in Thailand follows Foot Locker's strategic decision to withdraw from Hong Kong and Macau back in March as part of its broader business transformation in Asia. Foot Locker's president and CEO, Mary Dillon, emphasized the company's dedication to simplifying operations and investing in core banners and capabilities to fuel growth in 2024 and beyond.

Foot Locker has set sky-high ambitions with a staggering count of 2,714 stores across 29 markets and an additional 159 franchised stores in the Middle East and Asia as of January 28. The company aims to increase its annual turnover from $1 billion to an impressive $9.5 billion by 2026.

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