GS25 Launches Limited-Edition Makgeolli ‘Seoul Silver’ in Korea

GS25, a leading convenience store chain in South Korea, announced the launch of a limited-edition premium makgeolli in its stores. This is a milky white alcoholic drink that is often present in Koreans’ meal times.

Oyangyu-Made Makgeolli

According to Pulse News, GS25 introduced the premium type of makgeolli for the first time in the convenience store industry. The company said on Thursday, Oct. 25, that the rice wine is called the “Seoul Silver Limited Edition,” it was created in partnership with Ryu In Soo, the chief of the Korea Gayangju Research Institute.

The new makgeolli was made at a Seoul brewery operated by Ryu. The “Seooul Silver Limited Edition” is the fourth product to be released under the “Hip Makgeolli Project,” but it is the first premium product to be made using the Oyangju method to yield the highest-quality wine.

Drinks made through the Oyangju method underwent five stages of fermentation, so mass production is difficult. The fermentation process alone takes a month to complete, so churning out hundreds of bottles will require a very long time.

Availability and Release Date

Since it is hard to produce, GS25 only releases 9,000 bottles of the premium “Seoul Silver” makgeolli. The best thing is that the rice wine is entirely natural with no artificial additives.

The retailer is set to release the new makgeolli on May 1, and customers may buy them in 375 ml bottles. They contain 10% alcohol and can be purchased for KRW9,000.

“With this product launch, we have expanded our product portfolio to include premium authentic makgeolli,” Korea’s Daily Magazine quoted Lee Ha Rim, GS Retail’s managing director of liquor unit, as saying in a statement. “We have established ourselves as an emerging powerhouse in the makgeolli market by introducing a variety of unique makgeolli produced by talented breweries across the country.”

Photo by: Republic of Korea/Flickr (CC BY-SA 2.0)