Google Woos Microsoft Office 365 Users With Free Workplace Apps

The war for the bigger chunk of the enterprise software solutions market is on. 

In a blog post, Google announced its offer to pay off clients’ subscription fees of competing providers to encourage them to switch to the company’s Google Apps for Work package. Newsfactor said that clients who desert their current plans on competitor products like Microsoft Office 365, they can use Google Apps for Work for free. 

“In fact, we're so confident that Docs has all the features you need, without the ones you don't, that we're making it even easier to give it a try. If you're worried about switching to Docs because you still have an enterprise agreement (EA) with another provider, we'll cover the fees of Google Apps until your contract runs out. We'll even chip in on some of the deployment costs and set you up for success with one of our Google for Work Partners,” the blog post read.

Endgadget said Google’s offer is a steal, considering that clients initially have to shell out USD50 per person per year to use the software. On the other hand, it predicts that Google might have a harder time “pirating” clients from their competitor if the value proposition isn’t enough to make them convert.