Toys ”R” Us has partnered with NFT platform Ethernity for the release of its first non-fungible token collection featuring its star mascot Geoffrey the Giraffe™.
The series of exclusive limited-edition NFTs from digital artist Bryan Lopez, aka Exacto, are for sale on OpenSea.
The NFT collection also has a 1-of-1 piece, dubbed “The Geoffrey Stroll,” which will be auctioned live. The 3D animation features Geoffrey as he steps into a bright new future with an instrumental version of Toys ”R” Us jingle ‘I Don’t Want to Grow Up, I’m a Toys ”R” Us Kid’ playing.
The buyer of “The Geoffrey Stroll” and a guest will have the chance to attend a Toys ”R” Us store grand opening in the US in 2022, including transportation and a two-night hotel stay.
Others in the collection delve into pop-art style, including Warhol-inspired modern portraits of Geoffrey. There's also the “Geoffrey Through the Years” series containing six separate editions of the world-famous giraffe as he looked throughout different eras beginning in 1960.
Yehuda Shmidman, Chairman and CEO of WHP Global and Toys ”R” Us. noted that entering the blockchain allows them to broaden their engagement with their loyal and expanding community of Toys ”R” Us fans.
Toys ”R” Us would be returning to the US through a strategic partnership with Macy’s, and to the UK through a partnership with Toys ”R” ANZ.


South Korea Factory Output Misses Forecasts in November Amid Ongoing Economic Uncertainty
Ethereum Stuck in Neutral: Range-Bound at $2.9K with Bearish EMAs – But Dip-Buyers Eye $2958 for $3600+ Breakout
Oil Prices Slide in 2025 as Oversupply and Geopolitical Risks Shape Market Outlook
U.S. Stocks Slip as Gold Rebounds Ahead of Year-End, Markets Eye 2026 Outlook
Bitcoin Cash Bulls Charge Back: BCH Reclaims $600 with Eyes on $715
U.S. Stock Futures Slip as Year-End Trading Turns Cautious
Bitcoin's Brutal 2025: Down 6.7% YTD, Hovering at $88K – Buy the Deep Dip at $67K Targeting $125K?
The ghost of Robodebt – Federal Court rules billions of dollars in welfare debts must be recalculated
FxWirePro- Major Crypto levels and bias summary
Every generation thinks they had it the toughest, but for Gen Z, they’re probably right
The pandemic is still disrupting young people’s careers 



