Guide to Creating the Best Business Booth at Your Next Convention

What is the secret to success for small businesses? Well, one of the answers is going to a trade show. During each trade show, each exhibitor seeks to run a successful business booth. For you to achieve this, you need to invest in your trade booth.

A lot of small business owners find the whole process a bit scary. This article will help you with all the tips that you need to run a successful booth at a trade show. You can set up convention displays that actually convert!

#1. Prepare Early

The secret of running a successful trade booth is planning ahead of time. If you plan six months ahead of time it will keep you on track on the day of the exhibition.

An early start will give you enough time to delegate. Moreover, you will have the chance to manage things and thus avoid being overwhelmed. You will need to strategize and schedule so that things fall into place.

If you plan early you will be able to look at the following things:

Talk to your team about past events.

Review exhibit contracts.

Determine your budget.

Identify the event needs.

Determine what your exhibition goals are.

#2. Go Visual for Your Trade Booth

A business expo is a perfect place to attract clients. People will be interested in viewing booths which are more visual and appealing. Thus you should be sure that your booth stands out in the crowd and that people will be interested to know what you are offering them.

Here are a few tips that will make your booth stand out:

Design a booth that features your brand. For instance, if you have a theme color or a signature logo, then you can use it all around your booth. You should stick to what people are familiar with so that you can build a reputation as you attract more clients.

Highlight the best side of your business.

Interact with people in a way that makes you stand out from your competitors. For instance, you can use a large video monitor on which you display your products.

#3. Take Advantage of Social Media

Social media is the in-thing right now. The best way to engage with your customers is through various social media platforms. You have Facebook, WhatsApp, Twitter and so many others at your disposal. Here are a few tips on how you can quickly implement the use of social media in your trade booth.

Open a blog where you write about the trade show before, during and after the show so that you can share about your business.

Use different hashtags that will promote your business on social media platforms such as Twitter and Instagram.

Take photos and videos of your booth and post them on social media.

Gather commentaries which you can upload them on YouTube, Facebook and Twitter.

#4. Have a Team

Your success and that of your business will largely depend on how your team performs. Therefore you should train your team and equip them with the right strategy of how to run the trade booth. Have you ever heard of the quote " a chain is only as strong as the weakest link?"

Designate each team member with the right strategies by telling them what they are supposed to do.

Know the assets of your team. There are some who are good at starting a conversation with strangers; thus being able to attract more clients. On the other hand, you have others who are good at networking, committing to the interview with other people while others ensure that everything is organized. The whole point is that you utilize your team well by acknowledging their talents and delegating them to their sweet spots.

One last thing is that everyone in the team should commit to their responsibility. Realize that people might tire in their roles so you can organize a trade swap during the exhibition.

#5. Keep Track of your Progress

How do you track your success? The answer is straightforward: you need to track how your trade booth is going and if it is profitable or not. You can follow things such as the revenue gained, budget spent; lease converted and leads captured.

Although most people prefer tracking their progress later, it would be best to follow yours during the exhibition. Note that tracking does not stop at the end of the show; check progress for a couple of months.

If you implement these tips, you are sure to run a successful booth during any trade show.

This article does not necessarily reflect the opinions of the editors or management of EconoTimes.