Kraft Heinz has created a new, limited-edition pasta sauce through its New Ventures division, in collaboration with Pernod Ricard’s spirit brand, Absolut.
Inspired by the viral TikTok ‘pasta ala vodka’ recipes, the companies are launching a Heinz x Absolut Tomato Vodka Pasta Sauce.
According to Heinz, the vodka unlocks the flavors and intensifies the aroma of this rich and creamy tomato, basil, and cheese sauce.
During the cooking process, the alcohol is reduced, boosting the volatile flavor compounds of the tomatoes and creating a rich texture that balances the creamy cheese notes with tomato and basil.
The division Heinz New Ventures was established in 2020 to find and create cutting-edge goods to add to the Kraft Heinz portfolio.
Starting in mid-April, the limited-edition pasta sauce will cost £2.50 at Waitrose supermarkets.


Tencent Shares Slide After WeChat Restricts YuanBao AI Promotional Links
China Extends Gold Buying Streak as Reserves Surge Despite Volatile Prices
Locked up then locked out: how NZ’s bank rules make life for ex-prisoners even harder
South Korea Assures U.S. on Trade Deal Commitments Amid Tariff Concerns
Trump Endorses Japan’s Sanae Takaichi Ahead of Crucial Election Amid Market and China Tensions
SpaceX Pushes for Early Stock Index Inclusion Ahead of Potential Record-Breaking IPO
Why have so few atrocities ever been recognised as genocide?
CK Hutchison Launches Arbitration After Panama Court Revokes Canal Port Licences
The Beauty Beneath the Expressway: A Journey from Self to Service
Amazon Stock Rebounds After Earnings as $200B Capex Plan Sparks AI Spending Debate
The pandemic is still disrupting young people’s careers
Yes, government influences wages – but not just in the way you might think
Parents abused by their children often suffer in silence – specialist therapy is helping them find a voice
Why a ‘rip-off’ degree might be worth the money after all – research study
Baidu Approves $5 Billion Share Buyback and Plans First-Ever Dividend in 2026
Toyota’s Surprise CEO Change Signals Strategic Shift Amid Global Auto Turmoil 



