Hite Jinro Co. is set to export 1.2 million bottles of its popular lager beer brand Terra to Hong Kong this month and to the US and Singapore in the second half.
Sales of Terra will likely hit store shelves in the US and Singapore after mid-June.
Hite Jinro picked the three regions due to their awareness of South Korean alcohol and strong demand for Terra.
South Korea's second-largest beverage company will ramp up efforts to increase consumer interest in Korean beer products.
Terra lager beer sales have exceeded 1.65 billion bottles since its debut in March 2019.
HiteJinro is leaning on Terra to recapture the top position in the local beer market.
Terra is contributing much to the overall beer sales of HiteJinro, which soared by 12 percent from 2019 to 2020.
Hite Jinro's lineup of beer products includes its signature item Hite beer, South Korea's first all-malt, the Max beer, and FiLite, the country's first sparkling beer.


Citigroup Delays Fed Rate Cut Forecast Amid Strong Jobs Data and Inflation Concerns
TSMC Japan's Second Fab to Produce 3nm Chips by 2028
First Western Ship Transits Strait of Hormuz Since Iran War Began
China's Fermented Feed Push: Cutting Soybean Dependence Amid Trade War
Microsoft Eyes $7B Texas Energy Deal to Power AI Data Centers
Trump-Xi Summit 2026: U.S.-China Trade War Tensions and Tariff Talks
Paramount Skydance Secures $24B from Gulf Sovereign Wealth Funds for Warner Bros. Discovery Takeover
China's Energy Resilience Shields Economy From Global Oil Shock, Goldman Sachs Says
U.S. Futures Drop as Trump Issues Iran Military Deadline, Oil Prices Jump
Britain Courts Anthropic Amid US Defense Department Dispute
European Stocks Hold Steady as Iran Ceasefire Deadline Looms
Morgan Stanley: Fed Rate Cuts Still on Track Despite Oil-Driven Inflation
Annie Altman Amends Sexual Abuse Lawsuit Against OpenAI CEO Sam Altman
Samsung Electronics Eyes Record Q1 Profit Amid AI-Driven Chip Boom
Asian Markets Rally on Iran Ceasefire Hopes as US-Iran Tensions Simmer
Nike Beats Q3 Estimates but China Weakness and Margin Pressure Weigh on Outlook
SpaceX Eyes Historic IPO at $1.75 Trillion Valuation 



