How consumers are benefiting from digital comparison sites

Ever since the internet arrived on our computers in the mid-1990s, there have been efforts made to use this incredible technology to supercharge our shopping experiences.

And it’s been the rise of price comparison sites like Google Shopping, PriceGrabber and Nextag that have allowed consumers to quickly check the prices of a range of products online so as to grab themselves a bargain.

As a result there’s been a huge range of comparison sites that can do anything from booking a discount flight to finding a profitable mobile casino game. But whilst these sites rarely charge users any money to use their services, it’s led many people to question how price comparison sites are able to fund themselves.

As well as any monies earned from advertising, it seems that price comparison sites receive payments from the retailers who are listed.

Because of this there has been the fear that this is leading to consumers being duped into what is really the best deal out there. And the German Federal Supreme Court have implemented measures to ensure that any comparison site makes clear any commission that they receive from a retailer.

But regardless of these worrying instances, it seems that such sites are still able to offer the consumer increased powers in the online domain. Earlier this year, the UK’s Competition and Markets Authority stated that price comparison sites bring substantial benefits to consumers in helping them make informed choices whilst saving money.

It’s not just choices of buying products that has been streamlined through the rise of price comparison sites and apps. The travel industry has been transformed through sites like Expedia and Skyscanner, whilst Lucky Mobile Casinos provide a similar approach to anyone seeking to gamble with a mobile phone by curating a choice of online gaming services.

Rather than leaving the consumer to sift through endless Google pages in search for their desired product or service, the rise of these sites has helped users make informed choices rather than leave them at the mercy of a search engine.

Whilst there are still concerns about how some digital comparison sites use a customers’ personal information and how transparent they are in ranking the products and services, it’s clear that these sites are here to stay.

So that whether consumers are looking for a way to reduce their energy bills or try mobile phone gambling, it seems that digital comparison sites offer more value and choice than ever.