Under Armour Inc. has developed a new testing methodology to help fight fiber shedding at its source.
The new testing method would support Under Armour’s sustainability goal for 75 percent of fabrics in its products to be made of low-shed materials by 2030.
Under Armour has started using the method to quantify their shed rate early during product development.
The test method offers a simplified process to accurately measure a fabric’s propensity to shed.
It would identify high-shed materials for redevelopment or discontinuation and filter out new textile candidates with high-shed rates before they enter its product development streams.
Fabric and textiles naturally shed fibers when they are made, used, and cleaned. The air, rivers, and food chains can become contaminated with these fiber fragments, commonly referred to as microplastics.
Under Armour's sustainability program, which aims to use more eco-friendly, recyclable materials and more effective design and production techniques in the creation of high-performing clothing, footwear, and accessories, places a priority on supporting innovations that lessen fiber shedding over time.
Under Armour is looking into creative ways to revamp high-shed fabrics, such as mechanical finishes and yarn formations that can promote less shedding, in addition to determining the shedding property of fabrics.


Disaster or digital spectacle? The dangers of using floods to create social media content
Trump to Host UFC Event at White House on His 80th Birthday
Precious Metals Rally as Silver and Platinum Outperform on Rate Cut Bets
LG Energy Solution Shares Slide After Ford Cancels EV Battery Supply Deal
Apple Explores India for iPhone Chip Assembly as Manufacturing Push Accelerates
An unexpected anomaly was found in the Pacific Ocean – and it could be a global time marker
Asian Currencies Trade Sideways as Dollar Weakens Ahead of Key U.S. Data
Trump Booed at Club World Cup Final, Praises Pele as Soccer’s GOAT
Harris Associates Open to Revised Paramount Skydance Bid for Warner Bros Discovery
What makes a good football coach? The reality behind the myths
Volaris and Viva Agree to Merge, Creating Mexico’s Largest Low-Cost Airline Group
Trump Orders Blockade of Sanctioned Oil Tankers, Raising Venezuela Tensions and Oil Prices
New Zealand Business Confidence Hits 30-Year High as Economic Outlook Improves
Treasury Wine Estates Shares Plunge on Earnings Warning Amid U.S. and China Weakness
MetaX IPO Soars as China’s AI Chip Stocks Ignite Investor Frenzy 



