Deutsche Bank Fined A$2 Million by ASIC Over OTC Derivatives Reporting Errors 
Nippon Paint Reportedly Offers Up to €7.5 Billion for Akzo Nobel Decorative Paints Business 
Morgan Stanley Names Marks & Spencer Top European Retail Pick, Sees Strong Upside 
Levi Strauss Raises 2026 Outlook After Q2 Earnings Beat, Shares Drop Despite Strong Results 
TSMC Q2 Revenue Surges 36% as AI Chip Demand Powers Growth Ahead of Earnings 
Mastercard Explores Sale of Majority Stake in UK Payments Firm Vocalink: Report 
Muji Owner Ryohin Keikaku Stock Soars After Raising Full-Year Earnings Forecast 
SK Hynix Prices Record U.S. ADR Offering at $149 After $200 Billion Investor Demand 
Morgan Stanley Says China’s Reusable Rocket Progress Poses Long-Term Challenge to SpaceX 
Zhipu AI Raises HK$31.37 Billion in Discounted Share Sale to Accelerate AI Growth 
Samsung to Launch First Yongin Chip Plant by 2029 as South Korea Speeds Up Semiconductor Hub 
SK Hynix Shares Drop After Strong Nasdaq Debut Despite $26 Billion ADR Listing 
Nvidia Invests $500M in Firmus Technologies Ahead of Planned ASX IPO 
UBS Starts CarTrade Tech With Buy Rating, Sees Strong Earnings Growth and ₹4,000 Target 
OpenAI Executive Fidji Simo to Step Down Amid Health Challenges Ahead of IPO 
Bain Capital Exits Kioxia After AI-Fueled Valuation Surge 
Chicago, April 20, 2018 -- Global digital agency, Isobar, has announced today the appointment of Deb Boyda as US CEO, where she will focus on driving growth and pushing the innovation agenda. Boyda will oversee all US operations for the agency that now counts 562 employees across offices in New York, Chicago, Connecticut, Boston, Detroit and Denver.
|
|||
Boyda joins Isobar from SapientRazorfish, where she oversaw growth in the Chicago and Austin offices as Central Region President for the past four years. Prior, Boyda was VP and General Manager at Beam Global Spirits & Wine, where she led the marketing for top brands including Skinnygirl, Courvoisier and Pinnacle. Boyda’s career has spanned several decades and includes leadership roles at Miller Brewing Company, Ogilvy and Mather, Leo Burnett and EuroRSCG.
“In finding the right CEO for Isobar we were looking for a great leader who’s passionate about brands, creativity and experience-led transformation,” said Nick Brien, CEO, Americas, Dentsu Aegis Network. “Deb brings together all of these ingredients and will be a key driver propelling Isobar to the next level in the critical US market.”
“Deb has a fantastic track record, experience and expertise, with a background across creative agencies, client side and consulting,” said Jean Lin, Global CEO, Isobar. “She will help drive Isobar US forward to deliver our idea-led experience and digital creative proposition in the marketplace.”
“I’m incredibly excited to join Isobar, a dynamic company with a huge emphasis on creativity and technology,” said Deb Boyda. “Isobar’s position at the intersection of agencies and consultancies is a perfect springboard for success. I’m looking forward to being a part of the journey.”
Boyda will report to Brien and her appointment is effective today. She will be based out of the agency’s Chicago office.
Megan Madaris Dentsu Aegis Network 9173267699 [email protected]
