JOVANI Flagship Opens in Los Angeles

LOS ANGELES, CALIF., May 17, 2016 -- North Robertson Boulevard just got a little more glamorous with the recent opening of JOVANI's first freestanding flagship.

The store opening marks the start of a new chapter for the eveningwear brand, who has continued to make its mark in department stores like Neiman Marcus, Saks Fifth Avenue and Harrods as well as specialty boutiques worldwide for over 30 years.
 
Located at the corner of Alden Drive and North Robertson Boulevard, next to iconic restaurant The Ivy, JOVANI Los Angeles' over 3,500 square feet is designed to give clientele an exclusive and multi-sensory experience as they get one-on-one service with JOVANI's sales and styling team.
 
"It's taken us over five years to not only find the best location for our flagship, but to also create the best team to help develop our image and brand," said owner and CEO Saul Maslavi.
 
In recent years, the brand has developed beyond its signature evening apparel to include more contemporary and sophisticated styles that are perfect for the LA market. The New York-based fashion house known for its modern designs and classic fit, has expanded its brand to include signature designs, bridal and its new ready-to-wear collection MASLAVI, all under the creative control of design director Julie DuRocher.  The Robertson location will also offer services to customize styles by changing the color, neckline, sleeves and more to create a one-of-a-kind look to suit a customer's preference.   
 
"We've always had a buzz around JOVANI, but now we're creating an image of the brand that while targeting our diverse customer base more efficiently, also brings our father's vision of what JOVANI truly is -- a sophisticated and multifaceted brand that is perfect for every and any woman," Said Maslavi.
                                               
Jacob Maslavi founded the global brand JOVANI Fashion Ltd. in 1979. Making his dream a reality, his sons, Saul and Abraham have continued their father's vision by expanding their brand of eveningwear to every aspect of a woman's life. The unique styles and creative twists on the classics that JOVANI is known for have made it a go-to designer for women around the world.
 
The flagship's location at 101 N. Robertson Blvd. was chosen for its centralized feel and the opportunity to customize the space in order to highlight JOVANI's dynamic designs. Developed by architect David Davis in collaboration with Orly Maslavi, the monochrome interior design surrounded by signature pieces featuring Swarovski crystals and luxurious fabrics makes the flagship feel like an oasis of glamour.
 
JOVANI works closely with major stylists and wardrobe teams for entertainment productions for some of today's leading shows and celebrity red carpet appearances and will now provide studio services through its premiere location.  For more information, visit www.JOVANI.com. 

CONTACT: Felicia Garay-Stanton
         PR & MARKETING MANAGER
         JOVANI FASHION LTD.
         [email protected]
         212.279.0222 EXT 120