Jack Daniel's and Coca-Cola Launch Alcoholic Fusion Drink in the Philippines

Jack Daniel's and Coca-Cola's joint venture alcoholic drink has arrived in the Philippines and was officially launched by the brands over the weekend. The ready-to-drink (RTD) cola is a blend of Jack Daniel's Tennessee Whiskey and Coca-Cola's famous soft drink.

This product debuted in other parts of the world last year and has become one of the most popular bar cocktails worldwide just months after its initial release, according to Business Mirror.

The RTD fusion drink was inspired by the classic bar cocktail and was first made available in Mexico last year before being introduced to more markets and countries.

Brown-Forman's general manager, emerging Asia, Sally Goh, said, "We are excited that Jack Daniel's and Coca-Cola ready-to-drink cocktail is expanding to new markets, including the Philippines, allowing more fans of the classic cocktail to enjoy the taste that set the standard for bar calls around the world. It is incredibly special to share the product of this joint effort with Filipinos."

Cesar Gangoso, Coca-Cola ASEAN and South Pacific East Region's frontline marketing director, added, "While Jack Daniel's and Coca-Cola have long been mixed at home and in bars around the world, today we are officially introducing to the Philippines a premium drink that unites two iconic brands in a ready-to-drink cocktail blend with so many perks, including its can."

Gangoso further said that Jack Daniel's and Coca-Cola's alcoholic RTD is really the start of "something big." The cola has an alcohol level of 7% and is available in 320 ml slim cans, but prices in the Philippines were not mentioned. The drink is now available in grocery stores and retailers across the country.

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