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Johnnie Walker will soon be available in fully-recyclable paper bottles made of the wood pulp, which are set for trial beginning spring 2021.
Diageo, the drinks giant that owns Johnnie Walker, is looking for ways of using environmentally-friendly packaging across its brands.
Making bottles from glass to house liquid such as Johnnie Walker whiskey consumes energy and creates carbon emissions.
To create the paper bottles, Diageo will co-launch a firm called Pulpex, which would also produce packaging for PepsiCo and Unilever's likes.
The idea is for customers to drop them straight into the recycling to cut down on pollution and make products more sustainable.
Other drinks companies such as Carlsberg have been developing paper bottles.
According to Diageo, the paper bottles will be made by pressurizing pulp in molds, cured in microwave ovens, and sprayed internally with coatings to keep it from interacting with the contents.
