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KFC Canada is promoting a champagne pairing for its chicken in its “Buckets & Bubbly” campaign in Canada, which has been endorsed by the Foo Fighters’ Dave Grohl, one of the world’s biggest rock stars.
The tandem of fried chicken and champagne has been generating buzz since Grohl revealed last year on Conan O’Brien Needs a Friend that it's his favorite post-show meal.
As a result of the combo's recent surge in popularity, KFC is now selling some of its own fried chicken.
The restaurant has been searching for innovative methods to market its fried chicken offerings, and serving them with sparkling champagne fits the bill perfectly because it gives customers a completely new sensory experience.
As part of the campaign, KFC is running a giveaway tied to its Instagram, inviting Canadians to share what kind of bubbly they’d pair with their KFC meal in exchange for a chance to win a branded KFC bucket.
