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KFC or Kentucky Fried Chicken is investing €20 million to open more restaurant branches in Italy. It was said that the fried chicken brand is planning to launch 25 new outlets and this will create 500 new job openings.
According to Dissapore, KFC Italia is aiming to open all the 25 new restaurants this year. The fried chicken brand expressed its desire to invest in the country as the flagship of the European market.
It was added that KFC Italia has displayed a continuous growth trend since it was first launched in the region and this success has led to expansions. The company has established 57 stores across the country since its arrival in 2014.
It was reported that KFC's growth has been more visible in the last two years despite the pandemic. Thus, the decision to set up 25 more restaurants this year has easily been approved. The surge was said to have created 1,000 new jobs and over 10 million customers were served in 2021.
With the additional new stores this year, 500 jobs are expected to be offered for the locals throughout Italy. The job roles will not only be for the KFC Italia stores but the company will also be hiring people for its supply and services units. It was shared that each KFC restaurant in Italy currently employs an average of 20 staff.
"Italy is the European market with the highest growth potential and this is demonstrated by the fact that we have never stopped, even in the last two years," KFC Italia chief executive officer, Corrado Cagnola, said in a press release via Retail & Food. "Today we are in 13 regions and we want to make our presence even more widespread, thanks to the success that our product is enjoying in our country."
He added, "The whole KFC Italia system is ready to invest in solid and sustainable development, which means employment, induced activities, quality, the fight against waste and of course a unique and distinctive catering offer."
