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German beverage producers Karlsberg Getränke Verbund and Warsteiner will pool their resources to jointly establish an independent purchasing company.
The service company will negotiate framework agreements with suppliers on behalf of its members, who will then be able to purchase the goods independently
The two beverage companies are seeking to improve purchasing and supply conditions while optimizing the consistent provision of goods to their customers.
According to Helmut Hörz, chief executive and finance officer at Warsteiner, the current political and economic situation makes it essential that we ensure the reliable supply of our production facilities.
Markus Meyer, CEO of Karlsberg, added that be it the malt shortage or bottlenecks impacting packaging materials, their industry is facing the same challenges.
With the planned purchasing company, the beverage companies are working together to offer a solution that is beneficial to everyone — members, suppliers, and customers alike.
The project is awaiting approval by antitrust authorities.
