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Kia Motors has appointed industry veteran Pierre-Martin Bos, a former Stellantis executive, as the new director of its European Purpose Built Vehicle (PBV) division. With over 20 years of experience in commercial vehicles, Bos will lead Kia's rapidly growing PBV sector in Europe.
Kia Motors further shared on Tuesday, July 11, that it tapped Bos to be its new European chief in the PBV business, which is growing rapidly today. He is a veteran commercial vehicle expert with more than 20 years of experience in the field. Thus, he is the perfect choice for the position.
According to The Korea Herald, Kia Motors' PBVs are battery-powered vehicle units designed to meet the customers' specific requirements or needs. For instance, the vehicles are customized to be fit for ride-hailing, delivery, and other kinds of businesses.
Before joining Kia Motors, Bos worked for Stellantis and Fiat. Under these brands, some of his tasks include sales management and marketing of commercial vehicles across Africa, Europe, and other foreign markets.
As the new PBV chief in Europe, Bos is expected to secure new EU clients for Kia. His other tasks include creating a sales and supply network and formulating effective business solutions for corporate clients in the territory, which is one of the company's key markets for PBVs.
"Bos is a top expert in B2B, commercial vehicle sales and client communication," a Kia Motor official commented on the appointment of the new European PVB director. "We believe building a PBV business in Europe will spur demand for PBVs in other key markets including North America and Korea."
Finally, The Korea Economic Daily reported that Pierre-Martin Bos will work at Kia Motor's headquarter in Frankfurt, Germany. He will lead the PBV division starting this week.
"With our unique PBV approach, we are offering the B2B market a whole new way to make use of sustainable and fully connected mobility," Jeong Won Jeong, president of Kia Europe, said in a separate statement. "With Pierre-Martin Bos, we have found an experienced executive with a deep understanding of our customers."
Photo by: Michail Dementiev/Unsplash
