Treasury Wine Estates Shares Plunge on Earnings Warning Amid U.S. and China Weakness 
Blackstone Leads $400 Million Funding Round in Cyera at $9 Billion Valuation 
SUPERFORTUNE Launches AI-Powered Mobile App, Expanding Beyond Web3 Into $392 Billion Metaphysics Market 
Nvidia Weighs Expanding H200 AI Chip Production as China Demand Surges 
Korea Zinc to Build $7.4 Billion Critical Minerals Refinery in Tennessee With U.S. Government Backing 
Ford Takes $19.5 Billion Charge as EV Strategy Shifts Toward Hybrids 
FDA Says No Black Box Warning Planned for COVID-19 Vaccines Despite Safety Debate 
MetaX IPO Soars as China’s AI Chip Stocks Ignite Investor Frenzy 
Apple Explores India for iPhone Chip Assembly as Manufacturing Push Accelerates 
Shell M&A Chief Exits After BP Takeover Proposal Rejected 
Korea Zinc Plans $6.78 Billion U.S. Smelter Investment With Government Partnership 
FAA Unveils Flight Plan 2026 to Strengthen Aviation Safety and Workforce Development 
California Jury Awards $40 Million in Johnson & Johnson Talc Cancer Lawsuit 
EU Signals Major Shift on 2035 Combustion Engine Ban Amid Auto Industry Pressure 
Sanofi’s Efdoralprin Alfa Gains EMA Orphan Status for Rare Lung Disease 
SpaceX Begins IPO Preparations as Wall Street Banks Line Up for Advisory Roles 
Robinhood Expands Sports Event Contracts With Player Performance Wagers 
AU Brandz, a South Korean fashion startup, has acquired Zennar Limited, an England-based firm that manufactures leather goods. The latter also owns the Rockfish footwear brand, which will now belong to the former once the deal is completed.
AU Brandz's acquisition of Zennar Limited is a strategic move that will help it build its presence in the global market. Even before the deal was put in place, the Korean firm was already operating as the exclusive seller and distributor of Rockfish Weatherwear because it holds the local rights, as per Korea Joongang Daily.
Terms of the Acquisition Deal
AU Brandz and Zennar Limited agreed to the acquisition price of about￡5 million or $6.3 million in U.S. dollars. The companies finalized their deal last week, which means AU Brandz has wholly taken over Rockfish's parent company's operations in the country.
The purchase of Zennar Limited is a strategic move for AU Brandz because, aside from selling rainboots and other footwear in the growing shoe market in South Korea, it will also be able to expand overseas. Full ownership of the UK-based company will also reduce costs for AU Brandz as it no longer needs to pay royalties to Rockfish's H.Q.
Post-Acquisition Plans
BNN Breaking reported that AU Brandz's strategic planning and operation director, Kim Tae Kyun, will become Zennar's new chief executive officer. Post-acquisition, the Korean fashion company is planning to work on repositioning the Rockfish Weatherwear brand in the U.K. market.
The new management will expand its global operations and reach other European regions and the Americas. AU Brandz that its repositioning goal will boost Rockfish Weatherwear's visibility while scaling up its foothold in the competitive global fashion market.
"Currently, 80% of sales at the Seongsu and Hannam branches come from foreign customers, and lately we are receiving partnership proposals from fashion distributors in Japan, Taiwan, and Hong Kong," CEO Kim stated. "Following the acquisition, we plan to reposition the brand with weather merchandising tailored to the U.K. market, and simultaneously expand global operations in the Americas and Europe."
Photo by: Rockfish Weatherwear Website
