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Kraft Heinz has launched a new Philadelphia plant-based cream cheese, which is gluten- and lactose-free and made without added flavors or dyes.
Robert Scott, Kraft Heinz’s president of research and development, noted that the influx of flexitarian consumers has driven growth within the plant-based market, which is now over 20 times the vegan population size.
He added that the brand’s current options for cream cheese standards weren’t meeting consumer expectations, and there was no trusted leader. Philadelphia plant-based spread not only provides a solution that mirrors the taste and texture of our iconic Philadelphia brand but also reinforces Kraft Heinz’s bet to bring plant-based offerings to the masses.
Philadelphia plant-based spread is sold at select retailers in Southeast US.
There would be additional flavors planned for the national rollout in summer 2023.
