Kia Cuts EV Prices in Europe as Chinese Carmakers Intensify Competition 
Dollar Weakens Amid Middle East Tensions and Anticipated Central Bank Decisions 
Toyota Global Vehicle Sales Decline in March Amid RAV4 Transition and Middle East Slowdown 
Sun Pharma to Acquire Organon in $11.75 Billion Deal to Boost Global Women’s Health Portfolio 
Mercedes-Benz Faces Rising Competition in China but Rejects Price War Strategy 
Judge Dismisses Elon Musk’s Fraud Claims Against OpenAI, Trial to Proceed on Remaining Allegations 
U.S. Consumer Sentiment Hits Record Low as Iran Conflict Fuels Inflation Concerns 
DeepSeek V4 Launch Signals China’s Growing AI Independence with Huawei Chips 
Wall Street Hits Record High as Tech Stocks Surge Amid U.S.-Iran Developments 
US Dollar Weakens as Iran Talks Boost Risk Appetite in Forex Market 
DeepSeek Launches V4 AI Models with Enhanced Reasoning and 1M Token Context Window 
Oil Prices Surge Amid U.S.-Iran Tensions and Strait of Hormuz Supply Concerns 
U.S. Budget Airlines Seek $2.5 Billion Government Aid Amid Rising Jet Fuel Costs 
Hyundai Plans 20 New Models in China to Boost EV Strategy and Market Share 
U.S. Sanctions Target Chinese Refinery Over Iranian Oil Purchases 
$16B Michigan Data Center Project Boosts U.S. AI Infrastructure Expansion 
LEGO is more valuable compared to gold when it comes to investment, and this is backed by a study. Investors may want to consider the interlocking plastic bricks when they are thinking of investing as researchers found they appreciate faster than most valuables even gold.
A study was carried out at Moscow’s Higher School of Economics and it was discovered that discontinued LEGO brick sets appreciated in value by 11% every year from 1987 to 2015. The findings also revealed this number is higher than gold, stocks, bonds, and other common investments such as art pieces.
As per the New York Post, the price of LEGO sets goes up over time due to its high collectible value in addition to the dwindling supply. LEGO often discontinues most of its toy sets after a few years so they are no longer around and the unavailability only makes them more valuable later.
It was also discovered that their prices are usually not affected by the stock market and in fact, they even increased during the financial crisis in 2008. With the findings, the author of the study concluded that LEGO brick sets are worthy to be an investment just like people invest in antiques, pieces of jewelry, and artwork.
The study’s author said LEGO bricks could be as worthwhile an investment as jewelry, antiques, or other artwork. The study that was published in Research in International Business and Finance journal was titled “LEGO: The Toy oF Smart Investors,” and it was authored by researchers at the Higher School of Economics in Moscow - Victoria Dobrynskaya and Julia Kishilova.
They reviewed the prices of over 2,300 Lego sets that were released from 1987 to 2015 and discovered that their value appreciated each year and this result showed the toy sets outdid traditional investments.
“We study financial returns on alternative collectible investment assets, such as toys, using LEGO sets as an example,” Dobrynskaya and Kihilova said in the study. “Such iconic toys with diminishing over time supply and high collectible values appear to yield high returns on the secondary market. We find that LEGO investments outperform large stocks, bonds, gold, and alternative investments, yielding an average return of at least 11% (8% in real terms) in the sample period 1987–2015.”
