The beverage firm will leverage its deals with the Uefa Champions League clubs to launch new marketing campaigns.
The NBA’s Phoenix Suns were recently valued at more than US$2 billion by Sportico and US$1.8 billion by Forbes.
MLP will have 16 teams instead of 12 in 2023, and players will compete in six events spread over six cities for more than US$2 million.
Samuel’s endorsement deal with the Jordan brand comes after he signed a three-year, US$73.5 million contract extension ahead of the 2022 season.
The companies believe more people will spend more in virtual department stores and amusement parks as they spend more time online.
The bond’s net proceeds will go to projects that meet the eligibility criteria outlined in the group’s Green Finance Framework.
The long-term nature of Arsenl's extension means there’s a real commitment to collaborate with Adidas.
The partnership will also include more focus on new sustainable technology solutions beyond the racetrack.
The multi-year partnership deal also gives Manchester-based Castore branding on Red Bull apparel and the race suits of drivers Max Verstappen and Sergio Pérez.
The renewal lets Sky Sports deliver 135 regular season games, the All-Star Weekend, the playoffs, and the Finals.
LaLiga Tech to help Liga Portugal develop digital strategy
LaLiga Tech will help Liga Portugal develop its digital strategy and protect its intellectual property online as part of a wide-ranging partnership.
Liga Portugal, which oversees the top two soccer divisions in the nation, will have access to LaLiga Tech's resources to improve the quality of its material while also getting help creating digital interaction tools that expand its domestic and international fan bases.
It will have access to LaLiga Tech's brand protection technologies during the first phase of the cooperation, enabling it to find, examine, and get rid of fake goods being offered online.
According to LaLiga Tech, 90 percent of the illegal goods discovered by its platform this season have been successfully taken off the market.
Since introducing its services last year, LaLiga Tech has aided sports properties to safeguard over $9.2 billion in content and build more beneficial and direct links with their fans, demonstrating technology's potential to improve the business.
Although LaLiga Tech has agreements with several other sports federations and broadcasters, such as Belgian Pro League, Sky Mexico, and Dorna Sports, which owns the commercial rights to MotoGP.
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