Louis Vuitton is moving deeper into the Web3 world as it launches its newest non-fungible token (NFT) collection. The French luxury fashion house is offering digital collectibles featuring its own famous trunk.

Louis Vuitton essentially scaled up its Web3 blockchain efforts by creating a virtual version of its iconic trunk and releasing it as a digital collectible which will be its first-ever phygital NFT collection. Phygital is a combination of the terms “physical” and “digital,” and it is mostly used in marketing to describe the blending of digital experiences with physical ones.

The NFT item is called “Via,” and buyers of this token will get both the physical item which is the real “Treasure Trunks,” and its corresponding NFT version. Louis Vuitton is distributing a few hundred trunks only, and it is expected to be sold out despite the hefty €39,000 per piece price tag.

As per Metaverse Post, to buy the digital collectible and actual LV trunk, interested buyers are required to register and be on the waiting list on June 8. The company set up a dedicated website for its NFT sale, and registrants may link their crypto wallets and provide personal data such as country of origin, name, and wallet ID.

These are pertinent details to provide while signing up for the NFT sale because it is only this way that Louis Vuitton will be able to confirm the buyer and see his or her wallet address. NFT enthusiasts must be on standby as the company will post a new update on June 14. The registrants will then be invited to buy the Trunks digital collectible.

Finally, Vogue Business reported that the collection of phygital “Treasure Trunks” is the first time that Louis Vuitton is selling non-fungible tokens. Starting from here, it is expected to release more in the future.

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