MacKenzie-Childs to Bring Whimsy and Wonder to Evine

MINNEAPOLIS, April 24, 2017 -- Evine Live Inc. (“Evine”) (NASDAQ:EVLV), a multiplatform video commerce company (evine.com), today announced that the classically quirky home décor brand, MacKenzie-Childs, will stage a network take-over of Evine on May 3 and 4 called “MacKenzie-Childs Home TV.” The artisan-designed, handcrafted home collection, which boasts a large fan following, will debut on Evine with a variety of its most-beloved patterns, giving customers a peek into a brand which has been creating whimsical and unique designs since 1983.

The classically quirky home décor brand, MacKenzie-Childs, will stage a network take-over of Evine on May 3 and 4 called “MacKenzie-Childs Home TV.”

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/31e3e8a9-d15b-46fc-9505-f0cfb33c3282

“There is something special about the magic of MacKenzie-Childs,” said Bob Rosenblatt, Chief Executive Officer of Evine. “The team at MacKenzie-Childs is constantly looking for ways to push the envelope and go where no one has gone before. It seems like a perfect match for them to be the first-ever brand to ‘take-over’ our network and use our video commerce platforms to immerse viewers into the MacKenzie-Childs world of whimsy.”

“MacKenzie-Childs has an amazing and colorful story to tell, and Evine is the perfect canvas to share our story live with our fans,” said Rebecca Proctor, on-air guest and Creative Director of MacKenzie-Childs. “From our design studio in the heart of the Finger Lakes, to our storefront in New York City, we always strive to design products that make customers feel happy and inspired. It’s the unexpected touches and unique details that I’m most excited to share with Evine’s viewers.”

Founded in 1983 as a small pottery in upstate New York, the company quickly grew a strong following of loyal customers who appreciate the brand’s classic, yet quirky designs. Today, MacKenzie-Childs offers a comprehensive line of home decor and furnishings, all of which are handcrafted to be one-of-a-kind.

Premiering on May 3 at 7pm, and May 4 at midnight, 1am, 6am, 1pm and 9pm ET, “MacKenzie-Childs Home TV” will feature some of the brand’s best-known collections, including the Parchment Check, Morning Glory, Flower Market and Courtly Check patterns. Among the products offered will be hand painted tea kettles, mug sets and creamer and sugar sets. During the debut, Evine will offer customers exclusive values.

In addition to the network take-over, the MacKenzie-Childs brand will interact with Beekman 1802 during their premiere, an Evine bath & body concept whose upstate New York farm is located near MacKenzie-Childs’ design studio. These two brands recently joined neighborly forces and created a co-branded product, a blooming-floral soap and lotion set, which includes a hand-painted Courtly Check container. Both brands will appear in each other’s on-air segments and continue to interact with each other throughout the rest of the year.

Viewers are invited to watch via cable and satellite, mobile apps and live streaming online at www.evine.com. Evine airs on DIRECTV channels 73 and 316, DISH Network channels 134 and 228, Apple TV, Roku, Amazon Fire TV, select Samsung Smart TVs, YouTube and on the nation's top cable providers. Find Evine in your area: bit.ly/1CNa450.

For more information on “MacKenzie-Childs Home” visit www.evine.com/MacKenzieChilds. For more information on Evine, visit www.evine.com.

About Evine
Evine Live Inc. (NASDAQ:EVLV) operates Evine, a multiplatform video commerce company that offers a compelling mix of proprietary and name brands directly to consumers in an engaging and informative shopping experience via television, online and mobile. Evine reaches approximately 87 million cable and satellite television homes 24 hours a day with entertaining content in a comprehensive digital shopping experience.

About MacKenzie-Childs
MacKenzie-Childs is a fully integrated designer, manufacturer, and multichannel merchant of high-quality, handcrafted ceramic and enamel tableware, furniture, and home and garden accessories. The brand is best known for distinctive designs that combine vibrant colors and pattern-on-pattern surface decoration to create a fresh, original aesthetic best described as “tradition with a twist.” For more than 30 years, the brand’s talented designers and artisans have created beautiful, original products that add joy and grace to homes great and small throughout the world. Handcrafted MacKenzie-Childs products can be purchased from the company’s retail stores in New York City and Aurora, and through distinctive fine retailers in the U.S. and around the world. For more information, visit www.mackenzie-childs.com or follow us on our social channels at: Instagram, Facebook, Twitter or Pinterest.

CONTACTS

Media
Dawn Zaremba
Evine
[email protected]
(952) 943-6043

Investors
Michael Porter
Evine
[email protected]
(952) 943-6517