The UFC is collaborating with esports tournament producer BoomTV for a new gaming tournament, which would get underway on December 9 on the MMA organization's official Twitch channel.
Over 100 streamers, including former UFC featherweight champion Max Holloway, will face off in teams of three in the UFC Invitational Call of Duty: Warzone Tournament.
The UFC said it has grown to become the second most-followed sports property on the Amazon-owned Twitch platform, with over 168,000 followers, since joining in 2019.
According to David Shaw, UFC senior vice president of international and content, their research shows numerous UFC fans are prolific gamers, so this is a perfect way to reach this audience.
"UFC is always looking for unique ways to engage our fans and connect with them on a deeper level," said Shaw.


Office design isn’t keeping up with post-COVID work styles - here’s what workers really want
Nvidia CEO Jensen Huang Says AI Investment Boom Is Just Beginning as NVDA Shares Surge
Locked up then locked out: how NZ’s bank rules make life for ex-prisoners even harder
Baidu Approves $5 Billion Share Buyback and Plans First-Ever Dividend in 2026
SoftBank and Intel Partner to Develop Next-Generation Memory Chips for AI Data Centers
Sony Q3 Profit Jumps on Gaming and Image Sensors, Full-Year Outlook Raised
Nvidia Nears $20 Billion OpenAI Investment as AI Funding Race Intensifies
SpaceX Updates Starlink Privacy Policy to Allow AI Training as xAI Merger Talks and IPO Loom
Parents abused by their children often suffer in silence – specialist therapy is helping them find a voice
LA28 Confirms Olympic Athletes Exempt from Trump’s Travel Ban
SpaceX Seeks FCC Approval for Massive Solar-Powered Satellite Network to Support AI Data Centers
Stuck in a creativity slump at work? Here are some surprising ways to get your spark back
Why financial hardship is more likely if you’re disabled or sick
Columbia Student Mahmoud Khalil Fights Arrest as Deportation Case Moves to New Jersey
Trump Urges Hall of Fame Induction for Roger Clemens Amid Renewed Debate
Dow Hits 50,000 as U.S. Stocks Stage Strong Rebound Amid AI Volatility 



