U.S.-India Trade Framework Signals Major Shift in Tariffs, Energy, and Supply Chains 
Fed Governor Lisa Cook Warns Inflation Risks Remain as Rates Stay Steady 
Global PC Makers Eye Chinese Memory Chip Suppliers Amid Ongoing Supply Crunch 
SpaceX Pushes for Early Stock Index Inclusion Ahead of Potential Record-Breaking IPO 
Baidu Approves $5 Billion Share Buyback and Plans First-Ever Dividend in 2026 
South Korea’s Weak Won Struggles as Retail Investors Pour Money Into U.S. Stocks 
Bank of Japan Signals Readiness for Near-Term Rate Hike as Inflation Nears Target 
Trump Signs Executive Order Threatening 25% Tariffs on Countries Trading With Iran 
Nintendo Shares Slide After Earnings Miss Raises Switch 2 Margin Concerns 
Sony Q3 Profit Jumps on Gaming and Image Sensors, Full-Year Outlook Raised 
Australian Scandium Project Backed by Richard Friedland Poised to Support U.S. Critical Minerals Stockpile 
Rio Tinto Shares Hit Record High After Ending Glencore Merger Talks 
Gold and Silver Prices Slide as Dollar Strength and Easing Tensions Weigh on Metals 
Trump Endorses Japan’s Sanae Takaichi Ahead of Crucial Election Amid Market and China Tensions 
SoftBank Shares Slide After Arm Earnings Miss Fuels Tech Stock Sell-Off 
Anthropic Eyes $350 Billion Valuation as AI Funding and Share Sale Accelerate 
Oil Prices Slip as U.S.–Iran Talks Ease Supply Disruption Fears 
Mars Inc. announced on Wednesday, July 5, that it has agreed to acquire Kevin's Natural Foods, and the deal is worth almost $800 million, according to a source who has knowledge of the matter. Kevin's, which is a known brand of sauces, side dishes, and sous-vide meals, started looking into its options, including the sale of the company earlier this year.
As per Reuters, Mars Inc., which generates around $48 billion in sales per year, operates three major businesses, and these are Mars Food & Nutrition, Mars Snacking, and Mars Petcare. Once the deal to acquire Kevin’s Natural Foods is completed, the health food firm will still be operating as a standalone brand under Mars’ food and nutrition division.
Under its petcare division, Mars owns popular brands, including Whiskas, Pedigree, and Royal Canin. And not long ago, it expanded its base in the industry by acquiring Heska Corp., a veterinary equipment supplier. In any case, it was noted that Mars is mostly known for its chocolate and candy brands, such as Snickers and M&M’s, but it is continuing to expand its business by venturing into other sectors.
In fact, it has made a series of acquisitions in recent years, mainly to diversify and build new categories in the snacking and healthy foods categories. It is planning to further boost its food business portfolio through more potential acquisitions in the near future, and this was confirmed by Mars Food & Nutrition global president, Shaid Shah.
“We are excited to welcome Kevin’s Natural Foods to the Mars Food & Nutrition family of businesses,” Shah said in a press release. “We have been hugely inspired by Kevin’s, a business whose mission fits squarely with our purpose: Better Food Today. A Better World Tomorrow. Kevin’s products are of very high quality, nutritious, and convenient, without compromising on flavor, and are enjoyed by an engaged and loyal customer base across North America.”
The executive went on to say, “The Kevin’s Natural Foods team has delivered impressive growth since it was founded four years ago, and we look forward to drawing on our experience of nurturing and scaling founder-led brands to help bring their products to even more people.”
Photo by: Pablo Merchán Montes/Unsplash
