Martha Stewart to Keynote Alibaba’s First Ever Tmall Super Kitchen Event

NEW YORK, Sept. 19, 2016 -- Sequential Brands Group, Inc. (Nasdaq:SQBG) and Alibaba Group Inc. (NYSE:BABA) announced today that Martha Stewart will headline Alibaba’s inaugural Tmall Super Kitchen event on September 20, 2016, in Shanghai, China.

Alibaba Group logo

Martha Stewart’s keynote address will be broadcast live on Alibaba’s media network which includes Youku Tudou, as well as live streamed on the Tmall and Taobao ecommerce apps. During her presentation, Martha will share her philosophy on how to live a better, fuller and longer life, as well as provide the tools to curate and maintain one’s home.

“There is a tremendous amount of demand for know-how and inspiration in the home and lifestyle space today among the rapidly developing middle class in China and Southeast Asia. I am thrilled to join the brilliant team at Alibaba to help inspire the next generation of Chinese consumers,” said Martha Stewart.

The Tmall Super Kitchen exhibition will bring together approximately 1,200 of Alibaba’s best houseware partners including Fissler, Le Creuset, World Kitchen, De’Longhi, Kenwood, Villeroy & Boch, Lagostina, Duralex, Riedel, Monbento, and WOLL, among many others. This consumer event is part of the two-week nationwide Tmall Global Home Festival in China created and hosted by Alibaba.

“We are honored to have Martha Stewart join us for our inaugural Super Kitchen event. Martha Stewart has forever changed the way Americans think and feel about their homes. As one of the world’s most recognized lifestyle authorities, her namesake brand influences millions of consumers through its trusted content and practical, useful and affordable products.  Her involvement in Alibaba’s Super Kitchen event will help educate and stimulate Chinese consumers, who want high quality home products and healthy lifestyle choices for their families,” said Michael Evans, Alibaba Group President.

Martha Stewart and Alibaba will work together on opportunities for future collaboration. Alibaba operates one of the world’s largest ecommerce businesses, with more than 430 million average annual users. Alibaba's Mobile Taobao, a business to consumer app, attracts user engagement across e-commerce, digital media, travel, social and local services. Its 150 million daily active users launch the app an average of 7.2 times per day, spending more than 20 minutes each day browsing an average of 19 products.

About Sequential Brands Group, Inc.
Sequential Brands Group, Inc. (Nasdaq:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands in the fashion, active, and home categories, which includes the Martha Stewart media and merchandising properties. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and around the world. For more information, please visit Sequential's website at: www.sequentialbrandsgroup.com. To inquire about licensing opportunities, please email: [email protected].

About Alibaba Group
Alibaba Group's mission is to make it easy to do business anywhere. It is the largest retail commerce company in the world in terms of gross merchandise volume. Founded in 1999, the company provides the fundamental technology infrastructure and marketing reach to help merchants, brands and other businesses that provide products, services and digital content to leverage the power of the Internet to engage with their users and customers.

Media Contacts:

Sequential Brands Group, Inc.
Jaime Cassavechia, +1 212 518 4771 x108
[email protected]

Alibaba Group
Robert H. Christie, +1 917 860 9410
[email protected]