Oppenheimer Sees CNH Industrial as Top 2026 Agriculture Stock Pick on Dealer Consolidation Strategy 
Goldman AM Sees Strong Buyout Opportunities in Japan, South Korea and Australia 
BHP Faces Port Hedland Strike Threat as Iron Ore Export Risks Grow 
SK Hynix Prices Record U.S. ADR Offering at $149 After $200 Billion Investor Demand 
OpenAI Executive Fidji Simo to Step Down Amid Health Challenges Ahead of IPO 
Netflix, Disney, YouTube Eye FIFA World Cup TV Rights in Multi-Billion Dollar Battle 
Zhipu AI Raises HK$31.37 Billion in Discounted Share Sale to Accelerate AI Growth 
Lockheed Martin, Rheinmetall Plan First ATACMS Missile Production in Germany 
Fast Retailing Raises Full-Year Forecast After Uniqlo Owner Beats Q3 Profit Estimates 
Japan Regional Bank Stocks Drop After Zentoshin Bankruptcy Sparks Credit Risk Concerns 
Oil and LNG Tankers Turn Back as Strait of Hormuz Security Risks Escalate 
Wolfspeed Sues Navitas Over GaN and SiC Patent Infringement 
Elon Musk Says Anthropic Leads AI Race as Claude Models Challenge OpenAI 
OpenAI GPT-5.6 Set for Wider Release After U.S. Commerce Approval, Report Says 
Levi Strauss Raises 2026 Outlook After Q2 Earnings Beat, Shares Drop Despite Strong Results 
Nvidia Invests $500M in Firmus Technologies Ahead of Planned ASX IPO 
In an announcement on Thursday, McDonald's Korea revealed plans to increase the prices of 16 key menu items by an average of 2.8%, effective May 2nd. The decision arises from escalating logistics and labor expenditures.
Korea Times reported that the Egg Bulgogi Burger, Bulgogi Burger, Cheese Burger, and Triple Cheese Burger are among the items seeing an uptick in prices. However, the company clarified that the Big Mac and several other menu staples will retain their current pricing.
Historical Price Adjustments and Financial Performance
According to Korea Joongang Daily, this price adjustment follows a trend, with a 3.7% increase on 13 items last November and a 5.4% hike in February of the previous year. Despite these hikes, McDonald's Korea reported a record-breaking revenue of 1.118 trillion won ($814 million) for 2023, up from 994.6 billion won the previous year. Operational losses have seen a reduction to 20.28 billion won from 27.78 billion won, with net losses also narrowing.
Record Revenues and Local Initiatives
McDonald's Korea announced a milestone last week, declaring a historical revenue of 1.29 trillion won ($815.9 million) in Korea last year. Driven by strategic price adjustments and a commitment to localization, these figures also include sales from franchised locations.
Directly managed store revenue alone surged to 1.12 trillion won, marking the first occasion these earnings have crossed the trillion-won threshold, with a notable 12.4% year-over-year growth.
McDonald's Korea credited its success to initiatives focused on local tastes and sustainability, such as the "Taste of Korea" project, the introduction of 100% recycled PET cups, significant local workforce recruitment, and enhanced digital services. Additionally, with eight new outlets inaugurated last year, the chain aims to expand its footprint to 500 stores by 2030 in a bid to solidify its market presence further.
Photo: McDonald's Korea Website
