McDonald's Japan Teams Up with Sanrio for Exclusive Happy Meal Toys

McDonald's Japan has kicked off an exciting collaboration with Sanrio, ready to charm both fast-food enthusiasts and kawaii culture fans. From April 12 to April 25, the first batch of collectible cooking goods is introduced, including a Cinnamoroll rice press, Pompompurin juicer cup, Hello Kitty mini-tongs and container set, and a Gudetama egg masher. These items are designed to bring a dash of Sanrio's beloved characters.

After Sanrio Cooking Goods, There's the "Outings" Themed Goods

SoraNews 24 reported that following the kitchen essentials, McDonald's Japan will release "outings"-themed goods from April 26 to May 9. This collection expands the Sanrio universe into travel and personal care items such as a Kuromi comb, Little Twin Stars compact mirror, My Melody cardholder, and a Pochacco wet towel case. Additionally, this round promises a surprise with the inclusion of a secret toy, further adding to the anticipation among fans.

Third Round Brings Free-for-All Frenzy

In a climax to the campaign, the third round will offer a free-for-all opportunity. All nine toys from the previous rounds will be accessible, allowing fans to complete or expand their collections. This final phase promises an exciting chance for enthusiasts to obtain any missed items from the earlier releases.

The collaboration brings joy to children and encourages playful learning and creativity. By integrating Sanrio's endearing characters into practical items, McDonald's aims to enhance lifestyle habits and social skills among its younger patrons. Items like the Cinnamoroll rice press and the Kuromi comb are tools for imaginative play and self-preparation, weaving fun elements into everyday routines.

Despite the broad appeal of the collaboration's characters, some beloved mascots like Charmmy Kitty were notably missed in this series and future campaigns, highlighting Sanrio's evolving character lineup. Nevertheless, the McDonald's x Sanrio partnership continues to thrive, following up on previous successful collaborations and expanding into lifestyle products, showcasing the enduring popularity of these iconic characters, such as the one in February where Pompompurin and Kirby got new Happy Meal toys, as per Nintendo Life.

Photo: McDonald's Japan Website