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McDonald’s has significantly raised its prices in Egypt, with its Big Mac combo meal up 50 percent to costs 78 Egyptian pounds ($4.12) from its, previous cost of 52 Egyptian pounds ($2.74).
The price of various options on the American fast food giant’s menu has increased, but not all by the same amount.
The price of a Double Big Tasty meal increased from 127 Egyptian pounds ($6.70) to 149 Egyptian pounds ($7.86), constituting a 17 percent price increase.
McDonald's pricing in Egypt has increased frequently this year, which has enraged customers, according to an article published by the state-owned news site Al-Ahram.
The reported price hike coincides with rising food prices in the Middle East. Global supply networks have been interrupted by Russia's invasion of Ukraine. Before the war, Egypt in particular depended on both Ukraine and Russia for wheat, and it is now rushing to find other sources.
In contrast to the United States, where it is regarded as a budget alternative, McDonald's is valued higher and is more exclusive in Egypt and other Middle Eastern countries.
