OpenAI Expands Enterprise AI Strategy With Major Hiring Push Ahead of New Business Offering 
Sony Q3 Profit Jumps on Gaming and Image Sensors, Full-Year Outlook Raised 
CK Hutchison Launches Arbitration After Panama Court Revokes Canal Port Licences 
FDA Targets Hims & Hers Over $49 Weight-Loss Pill, Raising Legal and Safety Concerns 
Uber Ordered to Pay $8.5 Million in Bellwether Sexual Assault Lawsuit 
Washington Post Publisher Will Lewis Steps Down After Layoffs 
Nasdaq Proposes Fast-Track Rule to Accelerate Index Inclusion for Major New Listings 
Missouri Judge Dismisses Lawsuit Challenging Starbucks’ Diversity and Inclusion Policies 
Amazon Stock Rebounds After Earnings as $200B Capex Plan Sparks AI Spending Debate 
Nvidia, ByteDance, and the U.S.-China AI Chip Standoff Over H200 Exports 
SoftBank Shares Slide After Arm Earnings Miss Fuels Tech Stock Sell-Off 
Ford and Geely Explore Strategic Manufacturing Partnership in Europe 
TrumpRx Website Launches to Offer Discounted Prescription Drugs for Cash-Paying Americans 
Nvidia CEO Jensen Huang Says AI Investment Boom Is Just Beginning as NVDA Shares Surge 
Weight-Loss Drug Ads Take Over the Super Bowl as Pharma Embraces Direct-to-Consumer Marketing 
SpaceX Prioritizes Moon Mission Before Mars as Starship Development Accelerates 
Tencent Shares Slide After WeChat Restricts YuanBao AI Promotional Links 
McDonald's will start serving bigger burgers in select global markets. The restaurant chain thinks its Quarter Pounder is not big enough, so it will introduce larger burgers.
As per Restaurant Business Online, McDonald's wants to enter the market for bigger-sized burgers and is now preparing to do so. In the first phase, the company will test large burgers to see if they will work for the brand.
Testing Giant Burgers Worldwide
McDonald's plans to add larger burgers to some of its restaurants in several markets worldwide. In addition to the United States, the company will test out serving giant sandwiches in other key markets.
It was noted that the burger joint launched many unique premium burgers before, but the products failed to generate sizable interest from customers. This time, it will release big-sized burgers for a limited time to avoid losing funds in case of poor sales.
This will also determine whether the product will receive a warm welcome from the public. If the test is successful, McDonald's is likely to launch bigger burgers in more markets, and they could also become a permanent menu item.
"We tried to go after this opportunity for a number of years because we thought the opportunity was about the premium burger," McDonald's chief financial officer, Ian Borden, commented about the failed products during the UBS Global Consumer and Retail Conference that took place on Wednesday, March 13. "But that was wrong and thus we were not successful."
McDonald's Stock Drops
Meanwhile, Investopedia reported that McDonald's stock prices dived. Broden explained that this was due to customers with lower incomes cutting down their expenses and preferring to eat out less often. The fast-food giant's shares dropped almost four percent on Wednesday this week.
McDonald's CFO added that people are concerned about inflation and fear that their savings could run out. Thus, they are cutting fast food and restaurants to reduce spending.
Photo by: Brett Jordan/Unsplash
