Mukesh Ambani’s Reliance has shifted its focus on India’s Rs 68,000 crore soft drinks market dominated by Coca-Cola and PepsiCo.
The conglomerate has armed Reliance Consumer Products Ltd. (RCPL) with key brands and products, including the once-iconic Campa-Cola, which was launched in the 1970s to fill the vacuum created by the exit of Coca-Cola from India.
It was Coca-Cola’s reentry, along with its fierce battle for market share with PepsiCo in the early 1990s, that led to the extinction of Campa Cola.
Reliance bought Campa Cola from its Delhi-based parents Pure Drinks Group for Rs 22 crore a few months ago.
Campa-Cola is being sold at a significant discount.
At Jio Mart, Reliance’s flagship e-grocery venture, a 2-liter bottle of Campa Cola is offered at Rs 49 against Rs 70 for a 1.75-liter bottle of Coca-Cola, and Rs 66 for a 2.25-liter bottle of Pepsi Cola.
Reliance has also picked up a 50 percent stake in Gujarat-headquartered Sosyo Hajoori Beverages, which sells over 100 flavors of soft beverages under nearly a dozen brands including Sosyo, Kashmira, Lemee, Ginlim, Runner, Opener, and Hajoori Soda.
According to Isha Ambani, Executive Director, Reliance Retail Ventures Limited, their know-how, consumer insights, and retail distribution strengths will help accelerate the growth momentum of Sosyo.


Oil Prices Hold Near Highs as U.S.-Iran Conflict Escalates
UK Businesses Urge Government to Cut Electricity Levies
Nvidia-Groq AI Chip Deal Faces U.S. Antitrust Probe
Huawei, Chinese AI Chipmakers Raise Prices as HBM Shortage Bites
Disaster or digital spectacle? The dangers of using floods to create social media content
Iraq Seeks 6 Million Bpd OPEC+ Oil Quota
Samsung, Qualcomm 2nm Chip Deal Delayed Over Pricing
Zara Owner Inditex Sales Rise 9% in August
UK Economy Grows 0.4% in July, Beating Forecasts
Booked to travel through the Middle East? Here’s why you shouldn’t cancel your flight
Asian Stocks Slide as Oil Surge Fuels Rate Hike Fears
OpenAI Weighs AI Development Slowdown Over Safety Risks
Why a ‘rip-off’ degree might be worth the money after all – research study
Asian Stocks Fall as Oil Tops $100, Yields Rise
Apple Unveils $1,999 Foldable iPhone Duo 



