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The National Basketball Association (NBA) will open an office in Singapore to expand its existing growth initiatives, which include live games, content distribution, youth development programs, fan events, and retail sales.
The Singapore office will report to NBA Asia managing director Scott Levy, who is located in Hong Kong, along with the league's other outposts in Manila and Mumbai.
According to Levy, Asia-Pacific has proven to be a major growth region for the NBA over the past two decades, and opening an office in Singapore reflects the enormous opportunities to build on that positive momentum.
Over the last three seasons, the NBA League Pass streaming service has seen double-digit subscription growth in Asia-Pacific, and the league claims to have more than 35 million social media followers in the region.
The NBA's 20 media partners, which cover 11 nations and eight languages, distribute NBA games and content. The league has played 17 preseason and regular-season games in the region in recent years.
The NBA also has offices in Beijing, Dakar, Johannesburg, Lagos, London, Madrid, Mexico City, New York/New Jersey, Rio de Janeiro, Shanghai, and Toronto.
