Insignia Financial Shares Hit 3-Year High Amid Bain and CC Capital Bidding War 
SoftBank Eyes Up to $25B OpenAI Investment Amid AI Boom 
Investors Brace for Market Moves as Trump Begins Second Term 
Home ownership is slipping out of reach. It’s time to rethink our fear of ‘forever renting’ 
Lam Research Expands AI-Powered Semiconductor Tools and Arizona Operations 
Japan Airlines Signs 10-Year Boeing 787 Maintenance Deal With GE Aerospace 
Gold Prices Rise as Markets Await Trump’s Policy Announcements 
Goldman Sachs to Pay $500M in 1MDB Shareholder Fraud Settlement 
UK Markets Face Rising Volatility as Hedge Funds Target Pound and Gilts 
Tempus AI Stock Soars 18% After Pelosi's Investment Disclosure 
Anthropic Revenue Surge Signals Strong AI Market Momentum in 2026 
Blackstone and Google Launch AI Cloud Venture, Pressuring CoreWeave and Nebius Shares 
SoftBank Shares Surge as OpenAI IPO Buzz and SB Energy Filing Boost AI Optimism 
Nike Virtual Studios and EA Sports have announced a groundbreaking collaboration to integrate Nike's .SWOOSH NFTs into beloved EA Sports games, including the newly dubbed EA Sports FC, formerly FIFA. This innovative partnership bolsters Nike's foothold in the burgeoning Web3 industry while delivering unique, digital asset-driven experiences to the vast EA Sports fanbase.
Nike's non-fungible token collection called .SWOOSH is based on Polygon, and it is coming to EA Sports games very soon, as announced on Thursday, June 1. This comes after the sports apparel and sneaker maker agreed to partner with the game publisher for NFTs.
As per BlockWorks, the two sides agreed to incorporate Nike's digital assets into sports-related games with special mention of FIFA, which will now be called the EA Sports FC starting July. Nike is expected to release more details in the coming months to share what exact virtual creations it will include in the video games.
EA Sports is the newest partner tapped by Nike in its bid to expand its presence in the Web3 industry. Nike Virtual Studio's vice president and general manager, Ron Faris, said that its collaboration with EA will open new experiences for the company's .SWOOSH community, as well as the fan base of soccer video games.
"Nike and EA SPORTS share a commitment to innovation, creativity, and excellence, and we are thrilled to partner with them," Faris said in the announcement. "This partnership will allow us to unlock some incredible new experiences for our .SWOOSH community and the massive EA SPORTS fan base."
The senior vice president of brand for EA Sports & Racing, Andrea Hopelain, further stated, "All of us at EA SPORTS are focused on leading the next evolution in sports fandom, and this new collaboration with our longtime partners at Nike sits directly at the intersection of innovation, sport, and culture. Working with .SWOOSH, we'll bring creativity and self-expression to the forefront for fans as they connect, compete, and share their love for sport."
Photo by: Nike Newsroom
