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Frank's RedHot is releasing a non-fungible token, and it is set to become the very first edible NFT in the world. This is a brand of hot sauce made with different types of cayenne peppers and manufactured by McCormick & Company, the leading food seasoning maker.
Many major companies have already jumped into the digital world after releasing their own NFTs. Some added the digital tokens by offering them via exclusive promotions or in other ways.
As for Frank's RedHot, it is getting into NFT by offering something that people cannot just touch but really eat it too.
As per Fox Business, the hot sauce brand announced it will be releasing a spoof cryptocurrency that the consumers can collect. It said that the winner of the actual NFT will be anyone who can compile the largest collection of Frank's RedHot hot sauce-themed crypto coin called the Bonecoin.
In addition, Frank's RedHot will also make an edible reproduction of the hot sauce NFT, and the winner will also get to take this home. The brand is running this special promotion from Jan. 27 until Feb. 13, at the end of the Super Bowl 2022.
The final game is a big day and many people are expected to have the buffalo wings as a snack while watching. Fans can earn crypto coins by taking photos of the leftover bones of the chicken wings they ate. The next step is to upload the pictures on Bonecoin.com and whoever has the most number of Bonecoin by the end of the Big Game will get the first-ever edible NFT.
"Frank's RedHot keeps a pulse on the latest trends and we are particularly excited about giving fans the opportunity to tap into the NFT space in a saucy and interactive way," McCormick's vice president of creative and digital, Alia Kemet, said in a press release. "We are excited to be a first to offer an edible NFT, or what we are calling an eNFT. What better way to enjoy football than with your own Frank's wing art – both digital and edible."
Finally, no purchase is needed to join the contest, but this is only open to residents in the U.S. participants must also be of legal age, which means 18 years old and above.
