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Premiere League, the highest level of the men's English football league system, has signed a deal with Sorare, a fantasy sports game where players buy, sell, trade, and manage a virtual team with digital player cards, and this was announced on Monday, Jan. 30.
Premier League’s decision to collaborate with Sorare for an NFT-based fantasy soccer game came amid the crypto downturn. Thus, it appears that the league still believes that there is a lot of business potential in the non-fungible token business.
It was reported that the Premier League decided to team up with the fantasy sports platform to sell soccer-based NFTs. Business observers said that this deal is an indication that the sporting world still continues to accept virtual assets despite the recent events involving cryptocurrencies and digital assets.
As per Reuters, the two sides agreed to a four-year license agreement that will allow the football league to sell NFT cards of the Premiere League players, all 20 clubs included. With the license, the digital cards in Sorare’s soccer games can be bought and traded in the form of non-fungible tokens.
Players on the Sorare platform can now buy and use the official Premier League NFTs through the deal. CNBC reported that the fantasy sports gaming site has three million users worldwide so the launch of the soccer NFTs has a high chance of succeeding.
"The way that supporters follow their favorite teams and players is evolving and the Premier League is always looking for ways to engage with fans,” Premier League’s chief executive officer, Richard Masters, said in a press release. "Sorare's digital cards and innovative online game represent a new way for them to feel closer to the Premier League whether they are watching in the stadium or from around the world.”
Sorare’s CEO, Nicolas Julia, also commented, “As football fans ourselves, this partnership is something we’ve dreamt of since we founded the business. It is a major milestone for us as we pursue our goal to build a compelling global sports community for fans and we’re extremely proud to have now partnered with three of the biggest sports leagues in the world: the Premier League, NBA and MLB.”
Photo by: Pete Linforth/Pixabay
