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Ray-Ban is unleashing the very first non-fungible token (NFT) eyewear in the world, and it was created in collaboration with German artist Oliver Latta, who is also known as Extraweg.
Ray-Ban’s iconic Aviator glasses have been featured on the NFT, and Fashion United UK reported that the eyewear company is auctioning off the item via the NFT marketplace, OpenSea. Fans and collectors must act swiftly as the charity auction sale will only run until Sunday, Oct. 31.
It was shared that the first Ray-Ban NFT release is for a good cause as the proceeds from the sale will be forwarded to the charity group, Italian Art Trust. The eyewear company has achieved a new milestone for its non-fungible token eyeglasses as this is also Ray-Ban’s first virtual product that will bring fans into the metaverse world.
“I am honored to work with Ray-Ban, creators of the most iconic sunglasses in the world, to create their first ever NFT,” Latta said regarding his participation in the creation of Ray-Ban’s first NFT. “I am passionate about working the aesthetic and timeless value into everything I design and like the Ray-Ban aviators, I want to create designs that live forever with infinite style.”
The finished product shows Latta’s signature design which shows ambiguous and uncomfortable vibes. He is best known for his 3D motion designs and this reflected in the new Ray-Ban NFT. At the same time, the brand’s vibe of non-conformity and attitude were also captured and can be felt in the digital art asset.
Interested collectors and fans can join the charity auction by simply registering on Ray-Ban’s dedicated site for its NFT and on OpenSea. Those who will successfully purchase the Aviator NFT eyeglasses will be provided with authenticity certificates of the blockchain-based digital artwork.
Buyers can keep this asset on their crypto wallets and will remain valuable especially when the value of cryptocurrencies is blowing these days. Finally, Ray-Ban is the latest brand in the fashion world to debut its non-fungible token and since the door has been opened, the eyewear brand is expected to release more NFTs in the future.
